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Fan data insights for college athletics.

Strategies, data guides, and industry insights for athletic departments building stronger fan relationships.

StrategyApril 15, 2025 · 8 min read

Why Every College Athletic Department Needs a Unified Fan Record

Fragmented data costs athletic departments millions in missed renewal opportunities, duplicate outreach, and disjointed fan experiences. Here's what a single fan record changes — and why it's the most important infrastructure investment a department can make.

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"Fragmented data costs athletic departments millions in missed renewal opportunities, duplicate outreach, and disjointed ..."
Data

Identity Resolution for Sports: Why Email Matching Isn't Enough

The average fan uses 2.4 email addresses over a decade of fandom. Simple matching misses them entirely. Here's how proba...

7 min read
Comparison

CRM vs. Fan Data Platform: What College Athletics Actually Needs

A CRM manages contacts. A fan data platform understands relationships. The difference matters enormously when a donor is...

6 min read
Engineering

Why We Built athvin in Rust (And What It Means for Your Costs)

Most sports data platforms are built on the same bloated cloud infrastructure. We chose Rust for bare-metal performance ...

5 min read
Marketing

Smart Segmentation for Athletic Departments: Beyond Season Ticket Holders

The most valuable segments aren't the obvious ones. Discover how leading athletic departments identify high-propensity d...

7 min read
Strategy

The Fan Engagement Data Audit Every Athletic Department Should Run

Before you can improve fan engagement, you need to understand where your data actually lives. A practical guide to audit...

9 min read